My Success in TV Commercials
My names are Debbie Montana and here is a story of how I used TV commercials to increase my brand and built a multi-million dollar empire. I started my cosmetics company 15 years ago while I was still working as a sales person for a large cosmetic firm in my municipality. When I started out, I faced several start-up challenges by my determination ensured that I never gave up. I had seen the potential in the industry while working as a sales person, a position I had been for 3 years and knew that one day I would reap big. It was just a matter of time.
Every hurdle that I faced that time I made sure that it made me stronger. It was a tough ride but I managed to put up my company while still working as a sales rep for the next six months. When I thought that my company was a bit stable and opted out. I ran the small company for the next three years successfully until one period when there was a major economic crisis which almost made me quit. That period I experienced a very huge loss and I was almost grounded. Had I a better option, I would have liquidated it. But there was none. The interest rates of loan had shot up so high that even the option of securing a loan was out of question.
A Good Strategy is Key to Ensuring Success in Business
It took me another one and half years of struggle to get back to my feet. It is during this period that I decided to diversify. I knew that was the only chance that I stood to be able to tackle any unforeseeable crisis in the future. My option of diversify was by teaming up with bigger players in the market. The first two companies that I approached were willing to give me shareholding which I felt were not worthy the efforts that I had invested in.
The third company that I approached was a bit reasonable. I almost made a deal with them, but that’s to their PR representative who gave me a better option. Apparently she had been using my product for years and she confessed that they were incredible. She advised me that the future of my company lay in advertising. According to her, the company that she was working for had made huge sales because of their investment in advertising.
The Power in Advertising
I decided to give advertising a thought and that when I first advertised my product on TV. The advert was well received and it increased engagement by almost 300% while at the same time almost doubling the sales. I decided to advertise more and soon volumes of sales started moving.
There is power in TV commercials because today almost every household owns a TV set and it is upon you to reach for them by constantly bringing your brand direct to them through advertising. I also got a lot of feedback which made me realize that I needed to rebrand in order to increase my volume of sales. I exactly did that.
Within the next five years my company had grown so big and had employed about 80 workers. I decided that it was time to diversify but now the only option which I was ready for was franchising. I franchised my business to almost every town within and toady, my company has grown so immense that I marvel at the great steps that I took especially embracing commercials.